Ice in Dantes Inferno free essay sample

An investigation of the representative importance of ice in the sonnet. This paper investigates the emblematic significance of ice and the ideas of Hell and Satan in Dantes 'Inferno'. The characteristics of ice are analyzed against numerous models from the content. 'Dantes Inferno depicts a frigid hellfire; the closer the Poets travel towards Satans nest, the icier Hell turns out to be, actually and allegorically. Ice frames genuinely without the warm solace of the sun; it is an image of winter. At the point when Dante plunges with Virgil into the degrees of Hell, they travel through Circles that winding farther and farther from the wellspring of physical and otherworldly warmth, the sun. In the Second Circle of Hell, Dante as of now alludes to 'the virus season,' (Canto V, 41). Winter sees days short, daylight scant and important. At the point when evening time rules do as well, cold and ice. Characteristics of ice, for example, frigidity, hardness, and uneasiness are obvious in the Third Circle: 'In the third circle am I of the downpour/Eternal, maledict, and cold, and substantial; Its law and quality are rarely new,' (Canto VI, 7-9)'

The Fukushima Daiichi disaster and the future implications for Research Paper

The Fukushima Daiichi fiasco and the future ramifications for building new atomic force plants in the United States - Research Paper Example The cataclysm was seen to have occurred in the eastern coast, Tohoku in Japan. The serious tremors of the shudder were competent at Fukushima too (American Nuclear Society, 2012). The previously mentioned calamity was later found to have essentially influenced the ‘nuclear power station’ or rather the atomic plant that is arranged at Fukushima Daiichi in Japan. This debacle was accepted to have set off the most broad discharge of radioactivity rather than the Chernobyl disaster that occurred in 1986. This specific radioactivity discharge was viewed as significantly shoddier than the case or catastrophe of Three Mile Island that occurred in 1979 in the United States. Notwithstanding, the event of Fukushima Daiichi was considered to vary from the expressed occurrences of Chernobyl and Three Mile Island as the destruction that happened at Fukushima was figured out how to be activated inferable from normal catastrophes which was a monstrous seismic tremor pursued by tidal wa ve. The release of the radioactive gases was viewed as a result of the cataclysmic event as opposed to any breakdown with respect to the types of gear and even precluded any odds of human deficiencies. The torrent was estimated to have cracked the frameworks that helped in giving reinforcement force and which were required for the explanation of chilling off the reactors that were available in the positive plant. The breakdowns of the reinforcement frameworks therefore caused an enormous number of those reactors to experience hydrogen blasts, fuel liquefying and at last radioactive discharges (Holt, Campbell, and Nikitin, 2012). The paper will expect to concentrate on the current circumstance of the setback that happened at Fukushima Daiichi alongside giving an understanding into the different approaches or stands taken by the US after this occurrence. The Accident at Fukushima Daiichi in Japan The seismic tremor that occurred in March, 2011 in the eastern shore of the island Honshu in Japan brought about starting a mechanical shutdown of around eleven atomic plants out of fifty five. Larger part of the shutdowns were found to have continued with no sort of further occasions. Nonetheless, the Fukushima and the Onagwa atomic plants were seen as the ones that were firmly situated towards the focal point inferable from which extreme harms were endured by those plants. The plant at Fukushima Daiichi, because of the seismic tremor, went with the tidal wave experienced hydrogen upheavals and grave harms according to atomic fuel which set off the release of an essential amount of radioactive components in the general condition (Holt, Campbell, and Nikitin, 2012). The pollution of the general condition, with the radioactive components that began from the plants, constrained the moving out of networks from the nearby or the neighboring regions till 25 miles. The strong move out of the networks brought about upsetting the ordinary existence of around 100,000 inhabitants , greater part of whom were accepted to stay prohibited from getting to their particular homes for an uncertain period. The clearing exercises made in this setting are considered to have checked the level of radiation introduction as to the concerned populace from outperforming the Japanese dictator limits in larger part of the occurrences. In any case, the results of the introduction to the radioactive gases with respect to the occupants were estimated not to be very grave. Future passings just as

Brain Protein Linked to Alcohol-Seeking Behavior

Brain Protein Linked to Alcohol-Seeking Behavior Addiction Alcohol Use Print Brain Protein Linked to Alcohol-Seeking Behavior Brain Protein Regulates Alcohol-Seeking Behavior and Sensitivity By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Medically reviewed by Medically reviewed by Steven Gans, MD on January 08, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on August 05, 2019 Getty Images More in Addiction Alcohol Use Binge Drinking Withdrawal and Relapse Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery Researchers have linked a protein found in the brain to both alcohol-seeking behavior and the sensitivity to the effects of alcohol intoxication. Researchers at the University of Washington report the first direct evidence in mice that protein kinase A (PKA) signaling regulates both alcohol-seeking behavior and sensitivity to some of the effects of alcohol intoxication, according to the National Institute on Alcohol Abuse and Alcoholism. Altered Response Given a choice between plain water and solutions containing alcohol, mice missing the RIIB subunit of PKA preferred the alcohol solution at its highest strengths. In addition, the gene knockout mice were less sensitive than those with normal PKA to alcohol’s sedative effects. A protein involved in intracellular communication, PKA is present throughout the brain. PKA phosphorylates numerous intracellular proteins and regulates gene expression, thereby altering the electrical properties of the cell and, potentially, cell function and communication between neurons. Mice missing RIIB, one of six genes that encode PKA, experience alterations in PKA activity, a condition the researchers believe alters their response to the pharmacologic properties of alcohol. Regulating Alcohol Consumption Earlier research in both laboratory cultures and animals indicated that alcohol consumption influences PKA function, said Enoch Gordis, M.D., Director of NIAAA, which provided primary support for the study. What is new about this work is the reverse â€" that, at least in the animal model, PKA can regulate alcohol consumption and some aspects of alcohol response. Todd Thiele, Ph.D., Department of Psychology and the Alcohol and Drug Abuse Institute, University of Washington, and his colleagues examined drinking behavior in 12 normal mice and 12 knockout mice with a mutation in the RIIb subunit of PKA. Whereas no differences were found between the two groups in taste preference for sweet or bitter solutions, mice with the PKA mutation drank nearly twice as much 20-percent alcohol solution as normal mice. Sedative Effects The researchers also measured the time needed for intoxicated mice to regain the righting reflex. They injected both groups of mice with alcohol and then placed them on their backs in plastic U-shaped troughs. Knockout mice recovered much faster from the sedative effects of alcohol, regaining their footing after 65 minutes compared with 90 minutes for the normal mice. It is likely that the mice with the RIIB mutation drink more ethanol because PKA activity is disrupted in brain regions involved in mediating ethanol reward, said Dr. Thiele. It is now important to determine in which brain regions the RIIB subunit produces these effects.

Modern Food During The Medieval Era - 1331 Words

Food is an essential need in order to survive. Medieval food took a turn during the Middle Ages. Different foods were put in groups to be consumed according to the social rank of individuals. Noble’s diets would be unquestionably different than the peasants. Religion also played a significant role on food during the Medieval Times. People celebrated large banquets and feasts during this Era. During the Medieval Era, there was a difference in food that was consumed by the rich and poor. The diet of the rich and the poor was not considered healthy and balanced. Rich individuals were called nobles or royalty. The quality of food that was ingested by the rich and poor differed significantly. If you were considered royalty, ingredients such as spices, sweet foods, and sugar was available to you. Upper and lower classes both ate three meals a day. The upper class’s food would be served from silverware and gold dishes. Here in the United States, liquid food is generally eaten with spoons, but people during medieval times drank liquid food from cups. Expensive spices such as pepper, cinnamon, cloves, nutmeg, ginger and so on was put in most of the food consumed by the Upper class. The nobles drank a variety of wines. The poor were called peasants. Peasants had to eat food that came from the ground; these vegetables consisted of cabbage, beets, onions, garlic, and carrots. Their diet was mainly bread, pottage, and dairy products. Peasants consumed many carbohydrates daily. TheseShow MoreRelatedThe Medieval Machine : The Industrial Revolution Of The Middle Ages1377 Words   |  6 Pages The Medieval world has a certain connotation to its meaning. People throughout time have found the era synonymous with negativity. It has often been referenced to as the middle or dark ages lending people the view of a world with little to no progress along human advancement. We often paint the picture of medieval Europe with kings, queens, lords and peasants. We also immediately thing of the bubonic plague that wiped out almost a third of the European population at the time. However, there areRead MoreThe Era Of The Middle Ages1666 Words   |  7 Pagessituated with the name of The Middle Ages. As these people lived within the lowest social class, their lives were filled with many mishaps. During this era of history, servants had a heavy load on their shoulders--many goods were to be crafted, while diligent peasants were off planting crops and doing such drudgery for their lord while being fed with the least costly foods, and there was a variety of fabrics and styles to be seen. Without question, the life servants lived in the village was painstakingRead MoreThe Surgical Practices Of Modern Western Medicine855 Words   |  4 Pagesfor the surgical practices of modern western medicine can easily be traced back to the crusader interaction with the Arabs. The fact that Al-Zahrawi’s work is still even the slightest bit relevant to modern western surgical practices is evidence of this. It can be said that if the crusades not happened, then western surgical practices could have remained stagnant and inferior to the practices throughout the rest of the world. The hospital system throughout early medieval Europe was heavily dependentRead MoreComparing and Contrasting the Role of Women during the Roman Empire and the Middle Ages1564 Words   |  7 PagesPart A: Plan of Investigation This investigation strives to compare and contrast of the role of women during the Roman Empire and the Middle Ages. The inquiry is significant because in order to understand the culture and ethics of the Roman Empire and the Middle Ages it is crucial to understand the importance of women. The issues that will be addressed include: the role of women in the Roman Empire, the role of women in the Middle Ages, and the similarities as well as the differences of the two majorRead MoreThe Medieval Machine by Jean Gimpel600 Words   |  3 Pages The Medieval Machine by Jean Gimpel, shows information about the technological accomplishments of the middle Ages. The basic idea is that during the two centuries from around 1050 Western Europe went through a kind of industrial revolution that was just as important as of the nineteenth century’s. In his book Jean Gimpel goes over medieval primary industry, which includes energy sources like the creation of mills that were moved by wind power or by water. In these cases, the turningRead MoreComparing Military Medicines Of Ancient Rome And Medieval And Renaissance1284 Words   |  6 Pages When comparing military medicines of Ancient Rome and Medieval and Renaissance, a soldier in Ancient Rome had a better chance of surviving injuries than a soldier in later eras. Due to Ancient Rome’s outstanding medical innovations, their hygienic practices, precise surgeries and medicines. When discussing about ancient times a general assumption would be that people back then didn’t live a sanity life, especially soldiers due to them being in various battles and being afflicted withRead MoreThe Medieval, Catholic Roots Of The Elizabethan Era1292 Words   |  6 Pagesideology developed before the Elizabethan Era, and was supported by the people of Catholic religion. The Elizabethan Era took place from 1558 to 1603, during the reign of Queen Elizabeth I, in England (Manteo). Before the era had taken place, the Roman Catholics believed in a ranking system for every part of the universe, and believed each part of the universe held a specific position in the world and carried out functions according to its part. (â€Å"The Medieval, Catholic Roots of the Elizabethan WorldRead MoreThe House of Wisdom and its Contribution to the Preservation of Knowledge1720 Words   |  7 Pagesthrough time. The area of research will be focused during the time of the Islamic G olden Age, 750-1258, and in the city of Baghdad, where the House of Wisdom flourished. A method that will be used during this investigation is the examination of academic discoveries made during the Golden Age of the vast library, with the use of the article â€Å"Abbasid Caliphate: The Abbasids: Patrons of the Islamic Golden Age, In World History: Ancient and Medieval Eras† by Nancy Stockdale. Word Count: 177 the creationRead MoreCharacteristics Of The Elizabethan Era1304 Words   |  6 Pagesideology developed before the Elizabethan Era, and was supported by the people of Catholic religion. The Elizabethan Era took place from 1558 to 1603, during the reign of Queen Elizabeth I, in England (Manteo). Before the era had taken place, the Roman Catholics believed in a ranking system for every part of the universe, and believed each part of the universe held a specific position in the world and carried out functions according to its part. (â€Å"The Medieval, Catholic Roots of the Elizabethan WorldRead MoreEssay about ITW1 Task 1 1121304 Words   |  6 PagesThis was a very significant period for Greek art. Before this time, art lacked dimension and intensity, but the onset of the classical period brought with it influential architecture, vase paintings and sculptures, giving life to its subjects. Many modern day artists draw their creative influence from the classical art period. Athens conquered the Persia in 479 B.C. and began dominating Greece politically, economically, and culturally.† The Athenians organized allies to ensure the freedom of the

A Folk Group, By Martha C. Sims And Martine Stephens

A folk group, according to Martha C. Sims and Martine Stephens, in Living Folklore: An Introduction to the Study of People and Their Traditions is described as †Families, friends, co-workers and others all are groups based on common interests and experiences† (300). A folk group that everyone is born into is their family. Familial folk groups can share values, beliefs and anecdotes, similar to other folk groups (39). However, unlike other folk groups, one does not choose their family. This leaves some people, like myself, to question their belonging within this folk group. Although I share some beliefs with my family, we disagree on others many others. The many differences between me and my family leads me to feel as if I have one foot in my folk group and another outside. The internal conflict about my sense of belonging has forced me to make decisions that have contributed to the creation of my individual identity. My family consists of myself, my father, my mother and my younger brother. While my mother and brother are rambunctious, my father and I te nd to be more laid back. My dad practices Roman Catholicism, while my mother leads a secular life. While I went to a private, Catholic school my entire life before LSMSA, my brother goes to public school. My father and I are early risers, while my brother and mom like to sleep late. As my family seems to only exist on opposite extremes, there is a lot of middle ground for me to choose where I stand. This choice and myShow MoreRelatedBreaking the Disney Spell2039 Words   |  9 PagesDisney failed to recognize the original creators of the stories that made him so popular: the folk. Historically, fairy tales were told amongst people that historians and folklorists refer to as the folk. That is, the stories were shared orally, in what is commonly referred to as sacred space (Curry). Fairy tales were not intended to be read alone, in silence. Rather, they were created to be shared in a group of people, and, while fairy tales were saturated with meaning, that meaning could vary based

Venture Capital Funding Essay Free Essays

The determinants of Venture Capital Funding: Performance of US Venture Capital Firms against European VCs Problem Statement: Over the last decade, many researchers have praised the influence of Venture Capital (VC) as a key driver of entrepreneurism, start-ups, innovation and economic growth (Da Rin et al., 2006; Cumming, 2014). VC has long been studied and observed in the United States, it is for these positive reasons that the EU have outlined the development of VC as a major policy priority (EVCA, 2001). We will write a custom essay sample on Venture Capital Funding Essay or any similar topic only for you Order Now It is only within the last 20 years that the European Market has moved from being perceived as an â€Å"emerging market† in terms of VC, and that even by the start of the 21st Century, the aggregated investment volume was ˆ12 billion which was less than 25% of the American investment volume at that time (Hege et al., 2003; EVCA, 2001). Due to the relatively recent development of VC in Europe, there is a large gap in the existing research as to the effectiveness and influences of VC in Europe. Certainly Popov Roosenboom, (2013) bemoan the fact that the majority of existing research into venture capital typically focuses its attention on the United States. Thus, there is a real shortage of effective empirical studies into the behaviours and qualities of European VC. Jeng and Wells (2000) support this view, explaining that factors such as the contracting, organisation of VC firms, exit decisions, and â€Å"the peculiarities of Europe† are not fully understood, nor ha s the features that European markets share with American ones have not been made in strong detail. Thus, this dissertation will provide a comparative study into the American VCs and European VCs. This micro-level study will to address the gap in existing research of the rate of return for VC in the US and the EU, possible the most influential emerging markets for venture financing. Purpose Statement: This research will look to examine the performance of US venture capital firms against European venture capital firms to identify whether a gap exists between the two groups and to determine whether European VCs ca improve the rates of return from total investment based on funding frequency and other variables. The main objectives of this dissertation are: To determine if there is a gap in the levels of performance amongst American VC and European VC paying particular attention to the type of exit and rate of return. To explore whether any gap could be the result of major differences in the contractual relationship between VCs and startups in these regions or from the use of key tools that assert an active role of VCs in the process of value creation. To identify any relevant policy determinants including regional tax, investment protection/treaty, Intellectual property rights, and financial regulation. To determine whether US VCs have better screening skills than European VCs and whether this produces a higher degree of turning initial investments and funding frequency into successful ventures. Importance of the Study This research looks to address the gap in the existing research into the emergence of VC in European markets, and looks to benchmark this against VCs in the United States. Researchers, data providers, and trade associations have all observed the notable gap in existing research into VC in Europe (Da Rin et al., 2006; Cumming, 2014). Trade associations have even pointed to this gap in understanding as a primary factor that causes them to hesitate with early-stage financing. This dissertation study will also be significant as it will look to provide a critical, microeconomic analysis of the main drivers and influence of successful VCs in America and observe these against VCs in Europe, exploring contractual features and firm characteristics to define and quantify the determinants of VC returns. This will look to address the gap in existing research in the European VC sector and provide a greater understanding of VCs in Europe. Proposed Research Method A combination of quantitate and qualitative research tools will be used to complete this study. Research data will be found using a range of sources, including the World Bank, the Organisation for Economic Co-operation and Developmen (OECD) and other key institutions with data on several policy factors. These data sources will provide information on an expansive range of portfolio organizations, key investments and valuations. Quantitative data analysis will be completed using the statistical package software SPSS. The statistical package software benefits the cleaning and transformation of the data. Following the completion of the data collection stage, the researcher will analyse the raw data and assemble the results into a data matrix. This data matrix with contain the details of the study with key information sorted into columns, variable and values. The data matrix will then be used for statistical calculations and used for the analysis of the results. This dataset will allows the researcher to study organisation’s performance in terms of Internal Rate of Return (IRR) of the investment amongst the initial investment to the final value of the firm. This study will also aim to quantify the influence of VCs on project profitability in Europe and compare this to the United states. A valuation-based measure of the rate of return will be used to examine the characteristics of European VCs against US VCs. independent variables to be studied will include age (the time elapsed since the VC raised the first fund), Regional (does the VC only invest in their own country), Companies (the number of companies in the VCs portfolio), Duration (the average investment duration in years), and, finally, the taxation policies of the US and Europe. The following equation will be used to calculate estimated values (V1) for the first stage valuation for all European organizations: Qi = V1i=I1i. Here Qi represents the initial value for company, whereas i is the multiple of the initial investment. The average Qj ratio will be determined of all selected studies. Research Hypotheses The research will also use the following hypotheses: Hypothesis 1: European VCs performance is positively correlated with the rate of return of the investment between the initial investment and the final valuation of the project/firm. Hypothesis 2: increased continuity of VCs engenders a stronger relationship which reduces barriers to financing and will increase returns. Hypothesis 3: European Venture-backed companies could benefit from the presence of alternative investments besides independent VCs. References Black, B. S., Gilson, R. J. (1998) ‘Venture capital and the structure of capital markets: banks versus stock markets, Journal of Financial Economics, 47, pp. 243-277. Cumming, D. (2014) Public economics gone wild: Lessons from venture capital, International Review of Financial Analysis, 36, pp. 251-260. Da Rin, M., Nicodano, G., Sembenelli, A. (2006) ‘Public Policy and the reaction of active venture capital markets’, in Journal of Public Economics, 90, pp. 1699-1723. EVCA (2001) A Survey of Private Equity and Venture Capital in Europe, Yearbook 2001 Green, J. (2004) â€Å"Venture capital at a new crossroads†, Journal of Management Development, 23(10), pp. 972 – 976. Hege, U., Palomino, F., Schwienbacher, A. (2003) Determinants of Venture Capital Performance: Europe and the United States, LSE Working Paper, 1, pp. 1-40. Jeng, L. A., Wells, P. C. (2000) ‘The determinants of venture capital funding: evidence across countries’, Journal of Corporate Finance, 6, pp. 241-289. Popov, A., Roosenboom, P. (2013) ‘Venture Capital and New Business Creation’, Journal of Banking Finance, 37, pp. 4695-4710. How to cite Venture Capital Funding Essay, Essay examples

SWOT analysis Air Arabia Company and IKEA

SWOT analysis This is the abbreviation that stands for Strengths, Weaknesses, Opportunities and Threats. It is a tool that is used in determining the core areas of competencies in a business organization at a given time. It is used in the process of auditing market situation hence helps in identifying key issues that requires attention. Swot is one of the fast analytical approaches that reveal various issues that need intelligent approach.Advertising We will write a custom report sample on SWOT analysis: Air Arabia Company and IKEA specifically for you for only $16.05 $11/page Learn More It involves scrutinizing the marketing structure that surrounds the organization. Valentin (2001) said that the SWOT analysis involves searching for insights into ways of realizing the desired solutions. The SWOT analysis is no doubt a valuable tool in the field of business strategy because it makes it possible for decision makers to consider important aspects of their o rganization’s environment and helps them organize their thoughts (Valentin, 2001, pp 54-68). The main objective of SWOT analysis is that it helps in identifying the internal and external factors that are core to the performance of the company. The internal factors are the strengths and weaknesses while the external factors are the opportunities and threats from the external environment. Internal factors focuses on the organization itself, the employees, capital structure, assets, how the market is organized, core competencies, the product lines, what the company manufactures and is capable of doing. The external factors on the other hand comprises of both direct and indirect forces. The direct forces are the competitors, suppliers and the clients while the indirect forces comprise the economic, social and political factors (Matt, 2010, pp 1-36). Introduction Air Arabia was set up in 2003 and is one of the airline company’s operating from Sharjah airport in Saudi Arabia . It has nine planes that fly to different destinations across the Middle East, South and Central Asia and some parts of Africa. It is one of low cost carriers which offer only economy travel cabins. The company recorded a revenue growth of 27.4% between 2007 and 2010 which produced a net income of 22.8%. The company has extended its operations to meet the local needs by distributing tickets through their sale shops alongside currency exchange bureaus (EFG-Hermes UAE, 2007, pp 2-39). Strengths The airline boast of some key strength that is rare with most of the companies, its management structure is not that big and comprises of experienced team, it has a well established tie with the base where it operates which is Sharjah Airport. The airport is located close to Dubai which is a good business centre. The company enjoys first mover advantage because of its low cost and hence faces low competition. They offer online bookings and no-frill services at low costs, the low prices is what makes clients from different sectors to use Arab Air, they also offer complementary services such as air cargo services (EFG-Hermes UAE, 2007, pp 2-39).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Opportunities The opportunities that the company enjoys are the extension of its Sharjah hub by purchasing new aircraft. There is also the plan to develop some operations that supports the airline like the hanger for maintenance and constructing a hotel to accommodate the clients. The rapid economic and population growth offers a good customer base in the Air travel, there is also tremendous growth in the tourism sector which is a further boost to Air travel (EFG-Hermes UAE, 2007, pp 2-39). Weaknesses Arab Air has low number of aircrafts that do not fully satisfy the huge customer base it commands. It is currently operating on nine aircrafts but has since planned to increase the number to th irty four by the year 2015. This puts the company in a low situation when it comes to dynamic response. The company still depends on the short haul routes and uses a single type of Air craft, airbus A320. This means that any small interference to its operations could adversely affect its income. This is contrary to other air lines that offer multiple aircraft types with classes of travel of the passenger’s choice. The air line still do not own any ground handling service, but as per now is planning to enter into a joint venture with Sharjah Airport Authority to improve on these services (EFG-Hermes UAE, 2007, pp 2-39). Threats The company faces some threats that it must contend with, one of them is more rapid development that is expected on the market sector that has not been utilized for quite long. This comes as a result of the expected higher economic growth. There is also the global economic downturn that might affect its operations due to increase in fuel prices. The com pany faces very stiff competition from other airlines, the delivery of the airplanes it hopes to acquire might delay, not forgetting the challenge it might get during the roll-out of the company’s brand. The Middle East records the lowest rates of e-ticket usage despite the region being at the fore front in the air travel growth; this presents Air Arabia with some instances of low potential in travel (EFG-Hermes UAE, 2007, pp 2-39). Similarities Both companies have a plan to utilize the website to improve on their services. IKEA is building online help to guide customers on how to maintain a more sustainable life. Their program offers customers tips and ideas through the website on how to reduce their effects on the surroundings. Arab airlines on the other hand plan to improve on their e-ticket sales to customers. This will offer the customers cheaper means since they will not need to travel long distances to obtain air tickets or make hotel reservations (Faculty of Business Studies, 2010; EFG-Hermes UAE, 2007, pp 2-39).Advertising We will write a custom report sample on SWOT analysis: Air Arabia Company and IKEA specifically for you for only $16.05 $11/page Learn More Both companies offer low prices to their services and products. This helps them to counter the wave of other competitors who still value high pricing of products and services in the market. The low prices attract most customers especially during difficult financial times. In order to improve its performance, IKEA has established a good brand name that is recognized globally, this has helped in maintaining the strong growth it requires in order to have a strong market identity amongst the clients. Air Arabia being the first low cost air company in the Middle East, utilized this opportunity to create a strong brand name that secured it favour amongst the travellers in the market (Faculty of Business Studies, 2010; EFG-Hermes UAE, 2007, pp 2-39). Differences Air Arabia is working in partnership with other companies in order to strengthen its acquisition of some essential assets like the ground handling venture which is a partnership between Air Arabia and Sharja Airport Authority. On the issue of catering services it plans to partner with Alfa Overseas Holdings. IKEA on the other hand despite being a home furnishing retailer, supplements its income through its constituent stores which are the restaurants, cafes and food shops (Faculty of Business Studies, 2010; EFG-Hermes UAE, 2007, pp 2-39). References EFG-Hermes UAE. 2007. Air Arabia. Accessed at  https://www.efghermes.com/en/Pages/default.aspx . Dubai- UAE pp 2-39 Faculty of Business Studies. 2010. Undestanding Business Functions I: IKEA case  study. Arab Open University. Web. Matt, E. 2010. Competitive Intelligence; Excellence in Financial management.  Accessed at  https://exinfm.com/ pp 1-36Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Valentin K. 2001. SWOT analysis from a resource-based view. Journal of  Marketing Theory and Practice. 9(2): 54-68. This report on SWOT analysis: Air Arabia Company and IKEA was written and submitted by user Sariah Z. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.